Yokohama | Technology Consulting, Tech Matching, Staffing & PLAY LEAP Fan Engagement Support | Smartcast Inc.
From 'Watching' to 'Participating' in the Game.
Sports Tech That Monetizes Fan Behavior
Yokohama | PLAY LEAP Partnership: Fan Engagement Enhancement via Sports Tech | Smartcast Inc.
Challenges in Fan Engagement
The sports business faces complex challenges regarding how to interact with fans, monetization models, and how to maintain fan enthusiasm. It is becoming increasingly difficult to solve these continuously through conventional efforts alone.
Yokohama | PLAY LEAP Partnership: Fan Engagement Enhancement | Smartcast Inc.
Our Solution Approach
Centered on building relationships based on "always-on" connections with fans, we realize interactive experience design, utilization and monetization of fan data, and flexible integration via white-label solutions. Through a highly scalable mechanism, we continuously strengthen the relationship with fans and maximize its value.
Yokohama | PLAY LEAP Partnership: Fan Engagement Enhancement | Smartcast Inc.
The Value Delivered to Clubs, Sponsors, and Fans
For clubs, sponsors, and fans respectively, we create data-driven revenue opportunities and continuous engagement. Through interactive experiences and real-time touchpoints, we support deepening relationships and creating new value.
CLUBS
● Proprietary Data Ownership
Full control over fan insights without relying on third-party platforms.
● Creation of New Revenue Opportunities
Transforming fan engagement into a digital asset that continuously generates revenue.
● Always-Connected Engagement
Continuous digital touchpoints throughout the year, not limited to one-off events.
● Scalable & Seamless
A white-label platform that can be implemented swiftly. Flexibly adaptable to clubs of all sizes.
SPONSORS
● In-Game Sponsorship
Seamlessly integrating brands across various challenges and prizes to naturally permeate the fan base.
● Targeted Brand Exposure
Deeply engaging fans through interactive and opt-in participation.
● Real-Time Marketing
Instantly deploying sponsor campaigns aligned with live events, trends, and viral moments.
FANS
● Interactivity & Entertainment
Maximizing participation intent and experience value through gamification.
● Year-Round Connection
Staying connected continuously throughout the year, during and outside the season.
● Ratings & Rewards
Valuable incentive designs further solidify loyalty.
● Community Experience
A digital ecosystem where fans can interact and share experiences.
Yokohama | PLAY LEAP Partnership: Fan Engagement Enhancement | Smartcast Inc.
Partnership Overview
We are promoting the deployment of a platform that creates new relationships with fans through partnerships with overseas companies.
Smartcast Inc. has partnered with PLAY LEAP, an Israeli sports tech company, to support the expansion of their fan participation platform into the Japanese and Asian markets.
PLAY LEAP provides a mechanism to create continuous touchpoints with fans through interactive content such as match-linked predictions, voting, and quizzes, simultaneously realizing improved engagement and monetization.
Upon introducing this product, we provide integrated support, including utilization design based on the market environment and business structure, coordination with related parties, and post-implementation operations. We drive deployment in an actionable form, going beyond mere service introduction.
Yokohama | PLAY LEAP Partnership: Fan Engagement Enhancement | Smartcast Inc.
Examples of PLAY LEAP Game Modes
Rating Games
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Watch player highlight scenes
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Rate clips to earn points & coins
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Get rewards!
Exchange coins for merch, discounts, fan experiences, etc.
Challenge Games
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Check team challenge tasks
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Try it on video! Participate by mimicking the movements
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Get rated by other fans and aim for the top of the rankings
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Win challenges to earn rewards from the club
Fan Voting & Quiz Games
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Take on quizzes about match results, scores, and notable scenes
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Earn points & coins for each answer
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Exchange earned coins for club rewards
Yokohama | PLAY LEAP Partnership: Fan Engagement Enhancement | Smartcast Inc.
Clubs Using PLAY LEAP
It has been adopted by multiple clubs overseas and has a proven track record based on actual operations.
